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Tag: AI Strategy

Questions You Must Ask Before Adopting Artificial Intelligence
Consult

The Questions You Must Ask Before Adopting Artificial Intelligence (AI)

Artificial Intelligence (AI) is no longer just a futuristic concept—it’s a business reality. Companies are investing heavily in AI-driven solutions to automate tasks, enhance decision-making, and personalize customer experiences. But implementing AI just because it’s trending is a recipe for wasted resources and frustration. To ensure AI delivers real business

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Travis Richter February 13, 2025 1 Comment

WHY TIER ONE?

Action without discovery is deprived of purpose, meaning, and intent. In every engagement, we assume nothing and focus on listening and learning intently. Our consultative approach negates bias, creates a level playing field, and ensures a common starting point. Only then do we co-create your marketing roadmap supported by our deep industry expertise.

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case study

PHARMA

provided: PROCESS IMPROVEMENT SERVICES

Marketing Operations Process Audit & Reengineering

Challenge

A major enterprise pharmaceutical company collects and processes enormous amounts of data, born from myriad stock reports, market research, statements of work, and customer analyses, causing runaway “analysis paralysis” and hampering the creation of actionable KPIs.

Action

Sorted and classified the data within a single database, and refined data reports by prioritizing data gaps and identifying valuable patterns within the data streams, resulting in achievable KPIs.

Result

Reduced data flow by 23%; improved KPIs achievability by 76%; increased stakeholder awareness by 18%.

case study

ENTERTAINMENT

provided: CONSULTING SERVICES

Marketing Operations Process Audit & Reengineering

Challenge

A major multinational media organization that provides specialized content for its global clients struggles with inconsistencies in writing styles and conventions and faces missed deadlines and inefficiencies due to having a remote workforce in ten different countries.

Action

Analyzed all work processes and reimagined the client’s customer journey resulting in the automation of repetitive processes and the focus on improving customer satisfaction.

Result

Improved customer satisfaction by 67%; boosted profitability by 23%; increased services lines by 15%.

case study

FINANCIAL SERVICES

provided: CREATIVE SERVICES

Marketing Operations and Workforce Strategy Engagement

Challenge

A major enterprise financial services firm with a massive internal marketing headcount is hemorrhaging marketing dollars with ineffective and disconnected campaigns while showing decreased efficiency in speed-to-market.

Action

Created a work-tiering methodology that consolidated messaging, while re-aligning the workforce with a completely redesigned marketing workflow and lifting and shifting hundreds of marketing personnel.

Result

Created annual savings of $1M; improved speed-to-market by 25%; reduced staff by 250+.

case study

CONSUMER GOODS

provided: MANAGEMENT SERVICES

Data and Supply Chain Audit and Restructuring

Challenge

With continuous growth and only sporadic patchwork improvements, an enterprise consumer goods supplier has lost agility, contributing to sluggish data analyses, bloated internal operations, an unresponsive supply chain, and an unrevised brand message, resulting in a product life-cycle decline and diminishing market share.

Action

Thoroughly analyzed, tested, and restructured data flow and provided insights into how the improved, streamlined data could yield deeper market insights and improve customer satisfaction. Translated these findings into actionable supply chain process improvements that shortened the product-to-market time.

Result

Improved speed to market by 30%; improved efficiency by 40%; identified minimum savings of 15%.

Tier 1 Solutions : Syngenta Icon

Sourcing & Risk Mitigation

I had the chance to work with the team during significant supply challenges during Covid and raw material shortages. The transparency and collaborative approach that they brought helped take a major disruption to our business and put in place a successful mitigation plan which also helped further de-risk our supply chain going forward.

Head NA Direct Procurement

Tier 1 Solutions : CocaCola Icon

Technology Integration & Activation

The team did a great job listening to our needs and holding the account teams accountable for implementing aligned changes to our partnership / processes, resulting in an improved partnership model.

Director of Channel Commercialization

Tier 1 Solutions : UnderArmour Icon

In-Store Activation

Over the years, I have had the privilege of working closely with the team, and it has been nothing short of a pleasure. They are extremely professional, exceptionally dedicated to their company and clients and, most importantly, they have an innate ability to approach all situations with the utmost positivity. Their positivity is contagious, and it has undoubtedly contributed to the success of our partnership.

Beyond their exceptional professionalism, they are team players in every sense. Their collaborative spirit has been an invaluable asset to our client-agency relationship.

Senior Director of Marketing

CLIENT case study

BOBCAT

provided: Technology

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Challenge

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Action

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Result

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