Sales is not growth. Padding a pipeline is not progress. Appeasing a forecast is not success. A true growth mindset transcends comfort zones for both agency and brand.
I haven’t been ‘comfortable’ at Tier One since day one. And that’s why I didn’t hesitate to accept a position on the Board as their Chief Growth Officer. This is where I am meant to be. It’s where I can help add the most value to brands and partners alike.
I’ve helped build, transform, and grow agencies since I was fresh out of college. I’ve failed hard, won big, and everything in between. What did I learn – the most memorable client partnerships always sat well outside of my comfort zone.
Tier One exists to help brands grow, whatever it takes. It’s that simple. Or is it? Traditional agencies and marketing services providers are beholden to parent companies, fuelled by awards and P&Ls, littered with red tape, and mostly reliant on internal headcount and tools (with a smattering of contractors). Solutions and expertise are pieced together from an established (aka ‘comfortable’) toy box. They’re labelled ‘bespoke’ or ‘tailored’, but that’s a stretch to put it lightly.
At Tier One, we started from a blank sheet – how do we engineer the most valuable and revered partnerships in the world?
We’ve built – and continue to amplify – a collective of the best talent on the planet. Truly and unashamedly people, process, and technology agnostic. As a result, we have an unlimited bench strength compared to traditional agencies or even holding companies. Not only can we flex in any direction – be it subject matter, category, technology, or geography – we do so at a remarkable pace with complete transparency.
We are refugees from the agency world. I’m happy to be home. I’m happier to be ‘uncomfortable’ again.
In partnership,
David Farrant – Chief Growth Officer & Board Member
Tier One Solutions
